Question 1

What does SkoutLab actually do?

Accepted Answer

SkoutLab finds the pattern behind your winning deals — then applies it to your pipeline. We answer three questions: (1) What does your winning customer look like? — we analyze your entire deal history to find the pattern, (2) Which current deals match that pattern? — every deal compared against your winning profile, (3) Where can you expand safely? — we model new segments before you commit. Plus drift detection running in the background.

Question 2

How is this different from MadKudu or 6sense?

Accepted Answer

MadKudu uses predictive models built on external data to score leads. 6sense uses third-party intent signals to identify in-market accounts. Both rely on signals outside your business. SkoutLab analyzes YOUR actual closed-won and closed-lost deals to find what predicts wins in YOUR specific business. We use your own CRM data to prove what works — not models guessing from external signals. And we do it for a fraction of the cost.

Question 3

How does data fusion work?

Accepted Answer

Data fusion combines multiple data sources to reveal patterns invisible in any single source. SkoutLab fuses CRM outcomes (what happened) with enrichment context (firmographics, tech stack, funding data from Apollo, ZoomInfo, Clearbit) and behavioral signals. For example, 'Series B SaaS using Salesforce + Outreach' might convert 3.2x better — a pattern invisible in CRM alone but obvious with fusion.

Question 4

What exactly do I get in the ICP report?

Accepted Answer

Your ICP report includes: a clear definition of your ideal customer profile (company stage, team size, tech stack, champion persona), win rate comparisons showing how ICP deals perform vs others, sales cycle and deal size analysis by segment, your entire pipeline compared against the winning pattern, and specific recommendations on which opportunities to prioritize. Everything is backed by evidence from your actual data.

Question 5

Do I need to give you API access to my CRM?

Accepted Answer

No. You can simply upload a CSV export of your closed deals. We also support direct read-only connections to HubSpot and Salesforce if you prefer, plus enrichment from Apollo, ZoomInfo, and Clearbit. But a CSV is all you need to get started.

Question 6

How much data do I need?

Accepted Answer

We recommend at least 50 closed deals (won + lost combined) for meaningful analysis. More data gives more confidence. If you have 100+ closed deals, we can identify more nuanced patterns. If you have less than 50, we can still run the analysis but results will have wider confidence intervals.

Question 7

How is this different from hiring a consultant?

Accepted Answer

Consultants typically charge $15-50K and take 6-8 weeks. We deliver in 48 hours. Consultants often rely on interviews and qualitative research. We use your actual win/loss data with statistical rigor. And consultants disappear after the engagement — we keep monitoring your pipeline and alerting you when things shift.

Question 8

We already have CRM data — why do we need SkoutLab?

Accepted Answer

CRM tells you who won. Not why — or what's changing. We fuse CRM data with enrichment context to surface patterns Salesforce reports will never show. For example, your CRM can't tell you that 'Series B SaaS with 50-200 employees using Outreach' converts 3.2x better than your average deal.

Question 9

We already review our ICP quarterly.

Accepted Answer

Quarterly means you're always 3 months behind. Your reps spend an entire quarter chasing the wrong accounts before anyone notices. SkoutLab monitors your pipeline continuously and alerts you the week something shifts — not the quarter after.

Question 10

My team is already stretched thin.

Accepted Answer

10 minutes to connect your CRM or upload a CSV. No analyst needed, no dashboards to build. SkoutLab runs in the background — you only act when the evidence says something needs to change.

Question 11

How do I know the ICP is accurate?

Accepted Answer

Every finding comes with evidence: win rates, sample sizes, and confidence scores. We show you exactly how many deals were in each segment and how confident we are in each conclusion. No black box — you can verify everything.

Question 12

Is my CRM data safe?

Accepted Answer

Yes. We use read-only connections and never modify your CRM data. All data is encrypted in transit and at rest. We don't store your raw data after analysis is complete, and we never use your data to train AI models.

Question 13

How do I get access?

Accepted Answer

Book a free 30-minute ICP analysis. We'll review your CRM data live and show you who your best customers are. No commitment required.

Question 14

How does pattern matching work?

Accepted Answer

We analyze your historical won and lost deals to identify which attributes predict wins: company stage, team size, tech stack, champion persona, deal source, and more. Then we compare every active deal against these patterns. Each match comes with a clear explanation — the specific factors that make it similar to or different from your past winners.

Winning dealsleave a pattern.We find it.

42 deals in your pipeline. 15 match your winning pattern.
We show you which 15 — and why.

Find your winning pattern

Apply it to your pipeline

Expand with evidence

The pattern your CRM can't see.

Three steps. From data
to decisions.

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Frequently Asked Questions

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