Practical guides on defining your Ideal Customer Profile (ICP), B2B sales intelligence, and data-driven go-to-market strategy.
Your board will ask 'how do you know this?' about your Ideal Customer Profile. Here's how to answer with statistical evidence instead of gut feeling—and earn their trust.
We're launching SkoutLab — the ICP Intelligence Platform with continuous drift monitoring. Know when your Ideal Customer Profile shifts before your competitors do. Minutes to setup, continuous monitoring forever.
The untold story of how a two-year Ideal Customer Profile (ICP) transformation turned Marketo into a $4.75 billion acquisition. What mid-market companies can learn from enterprise-grade ICP strategy.
Most B2B companies have an Ideal Customer Profile (ICP) that's either too vague to be useful or based on assumptions that were never validated. Here are the three mistakes you're probably making—and what to do about them.
Should you hire a $50K consultant or use AI-powered Ideal Customer Profile (ICP) analysis? Here's an honest comparison of both approaches—including when consultants are still the right choice.
Your CRM knows what happened. Enrichment data knows why. The magic is in the fusion. Here's how combining data sources reveals Ideal Customer Profile (ICP) patterns that are invisible when analyzed separately.
Series B is when Ideal Customer Profile (ICP) discipline becomes non-negotiable. Here's how to define your ICP when you're scaling from $5M to $20M ARR—and avoid the mistakes that kill growth.
You have the data. You have the pressure. You don't have six weeks. Here's how RevOps managers can deliver data-backed Ideal Customer Profile (ICP) analysis without drowning in spreadsheets.