SkoutLab vs 6sense
Different tools for different problems. Here's an honest comparison.
6sense finds accounts showing intent. SkoutLab tells you which deals to chase, which to drop, and where to expand — from your own data.
The 86/18 Problem
86% of long-term revenue comes from just 18% of leads (Clearbit). 6sense helps you find accounts showing intent. But intent doesn't tell you if those accounts match the pattern of deals you actually win. SkoutLab uses your own win/loss data to prove which accounts are worth pursuing.
Choose SkoutLab if:
- To know which deals in your pipeline will actually close
- Evidence-based answers from your own CRM data
- Fast results (48 hours, not weeks)
- Mid-market pricing (not $50K+ enterprise)
Choose 6sense if you need:
- Third-party intent data and buying signals
- Full ABM campaign orchestration
- Enterprise-scale multi-channel campaigns
- $100M+ ARR budget and team capacity
Know which deals to chase, drop, and where to expand
Intent data and campaign orchestration
| Feature | SkoutLab | 6sense |
|---|---|---|
| Primary Focus | Deal scoring + expansion modeling from your data | Intent data + ABM orchestration |
| Starting Price | Contact for pricing | $50,000+/year |
| Time to First Insight | 48 hours | 4-6 weeks implementation |
| Data Source | Your own CRM win/loss history | Third-party intent signals |
| Pipeline Scoring | Yes — every deal scored against validated patterns | Account-level scoring only |
| Expansion Modeling | Yes — test new segments before committing | No |
| Analysis Approach | Transparent methodology with statistical evidence | Proprietary AI scoring (black box) |
| Intent Data | Not included | Yes — core feature |
| ABM Orchestration | Not included | Yes — core feature |
| Contract Length | Annual, flexible | Multi-year required |
| Best For | Mid-market ($10M-$100M ARR) | Enterprise ($100M+ ARR) |
| Implementation | Self-serve, CSV upload or CRM connect | Professional services needed |
Intent signals don't tell you who will actually buy from YOU
6sense tells you who's in-market. But in-market for your category doesn't mean in-market for YOUR product. If 67% of your pipeline doesn't match your real win patterns, faster pursuit just means faster failure.
6sense helps you find accounts faster. SkoutLab makes sure you're finding the RIGHT accounts — the ones that match your actual win patterns, not just intent signals.
- “Which deals in my pipeline will actually close?”
- “What patterns define our best customers?”
- “Can we expand into healthcare without tanking win rate?”
- “Has our win pattern shifted since last quarter?”
- “Who's in-market right now?”
- “Which accounts show buying signals?”
- “How do I orchestrate ABM campaigns?”
- “What intent keywords trigger engagement?”
They Can Work Together
- 1Start with SkoutLab
Backtest your win/loss data to find which patterns actually predict wins
- 2Configure 6sense targeting
Use your validated win patterns to focus ABM on the right accounts
- 3Score pipeline with SkoutLab
Every deal scored weekly — know which to prioritize, which to drop
SkoutLab ensures you're targeting the right accounts. 6sense helps you reach them at the right time.
The Bottom Line
6sense is a powerful ABM platform for enterprises who need intent data and campaign orchestration.
SkoutLab shows mid-market teams which deals to chase, which to drop, and where to expand — using evidence from their own CRM data, not third-party signals.
Already know your win patterns and need intent signals? Consider 6sense. Need to find your win patterns and score your pipeline? Start with SkoutLab.