Back to Home
Free Resource

The ICP Definition
Checklist

30 steps to define your Ideal Customer Profile with data-driven precision. The same methodology that drove Marketo's $4.75B exit.

Join 500+ RevOps leaders. No spam, unsubscribe anytime.

30 actionable steps across 6 categories
Data validation checklist
Sample size requirements
Board-ready ICP template
Anti-ICP identification guide
ICP Definition Checklist
Data Foundation
Export closed-won deals from last 12-18 months (minimum 50 deals)
Export closed-lost deals from same period
+3 more...
Segmentation Analysis
Calculate win rate by industry vertical
Calculate win rate by company size (employee count)
+3 more...
Pattern Validation
Check sample size for each segment (minimum 20 deals)
Verify patterns hold across multiple time periods
+3 more...
+3 more sections...
Enter email to unlock

Used by RevOps leaders at

SaaS CoTechStartB2B IncGrowthHQ