Unified data for complete analysis
Data Fusion connects to your existing tools and combines their data into a single, analysis-ready view. No manual exports. No VLOOKUP nightmares.
Native Integrations
Connect HubSpot, Salesforce, Apollo, ZoomInfo, and more with a few clicks.
Automatic Matching
We match records across sources, handling duplicates and inconsistencies.
Continuous Sync
Data stays fresh with automatic syncs. Always analyze current information.
Data Quality
We flag data quality issues and show you where information is missing or inconsistent.
Integration that actually works
Setup Time
Connect in minutes, not weeks
Complex ETL projects taking months
Matching Logic
AI-powered record matching across sources
Manual matching or simple exact-match only
Maintenance
Automatic sync and error handling
Constant manual intervention required
Purpose
Built specifically for ICP analysis
Generic data integration tools
How data fusion works
API Connections
Native OAuth integrations with major CRM and enrichment platforms. No middleware required.
Entity Resolution
AI-powered matching identifies the same company/contact across different data sources.
Schema Mapping
Automatically maps fields from different sources to a unified schema for analysis.
Incremental Sync
Only syncs changed records, keeping your data fresh without overwhelming your systems.
Why Data Fusion Matters for ICP
Your ICP is only as good as the data behind it. When data lives in silos, you get incomplete analysis:
- CRM-only analysis misses firmographic and technographic patterns
- Enrichment-only analysis misses deal outcomes and customer behavior
- Product-only analysis misses how customers got there in the first place
Data Fusion gives you the complete picture by combining all these sources. Now you can find patterns like "Series B SaaS companies using Salesforce with high product engagement"—insights impossible with siloed data.
Supported Data Sources
SkoutLab Data Fusion supports:
- CRM: HubSpot, Salesforce
- Enrichment: Apollo, ZoomInfo, Clearbit
- Custom: CSV uploads, API connections for custom data
More integrations are added regularly. Contact us if you need a source we don't yet support.
Frequently Asked Questions
Is my data secure?
Yes. We use encrypted connections, don't store raw data longer than needed for analysis, and are SOC 2 compliant. Your data stays yours.
What if I only have CRM data?
You can start with CRM-only analysis. Enrichment data adds depth but isn't required to get value.
How do you handle duplicates?
Our entity resolution AI identifies duplicates and merges them intelligently. You can review and override matches if needed.
Will this slow down my CRM?
No. We use read-only API access with rate limiting. Your CRM performance is unaffected.
Unify your data for complete ICP analysis
Get your free ICP analysis for data fusion that actually works. Connect your sources and start analyzing in minutes.
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